Terms of Service

Axova Technologies is an independent software company. Axova is not affiliated with, endorsed by, partnered with, certified by, or sponsored by Google LLC, Meta Platforms Inc., WhatsApp Inc., or any other third-party platform whose services Axova integrates with.

Use of Google Business Profile, Google Maps, WhatsApp, Facebook, Instagram, and YouTube through the Axova platform remains subject to the respective terms, conditions, and policies of those individual platforms. Axova does not guarantee continued access to any third-party platform integration, as such access is governed by policies set by the respective platform providers and may be modified or revoked by those providers at any time without notice to Axova.

Any mention of Google, WhatsApp, Facebook, Instagram, or YouTube on the Axova website or platform is solely for the purpose of describing technical integration functionality and does not imply any business relationship, endorsement, certification, or sponsorship by those companies.

Clients must not represent or imply to their customers or any third party that Axova's services are officially endorsed, certified, or provided by Google or any other integrated platform.

4.1 Ownership and Authorization Requirement

You may only connect Google Business Profiles to the Axova platform that you own outright, or for which you have received explicit written authorization from the verified business owner to manage on their behalf.

By connecting any Google Business Profile to Axova, you represent, warrant, and confirm that:

• You are the verified owner of the connected Business Profile, OR
• You are a verified manager or authorized representative who has received explicit written permission from the verified business owner to manage the profile, its content, and its customer communications on their behalf
• You have the full legal right and authority to manage, update, publish content to, and perform actions on the connected profile
• You will not connect, manage, operate, or perform any action on Google Business Profiles that belong to third parties without their prior, explicit, documented written authorization
• You will maintain records of client authorization and make them available to Axova upon request if required for compliance review

Connecting a Business Profile that you do not own or are not explicitly authorized to manage constitutes a material breach of these Terms and may result in immediate account suspension, termination, and reporting to Google.

4.2 Agency and Multi-Location Client Accounts

If you are a digital agency, marketing firm, or business service provider using Axova to manage Google Business Profiles on behalf of your clients, you additionally represent and warrant that:

• Each client whose Business Profile you connect to Axova has provided you with explicit written authorization to manage their profile
• You have a current, valid service agreement with each client authorizing you to act as their authorized representative for Business Profile management
• You will immediately disconnect any client's Business Profile from Axova upon termination of your service relationship with that client, or upon the client's request
• You will not retain access to a client's Business Profile through Axova after your authorization has expired, been revoked, or your agency relationship has ended
• You accept full responsibility for all actions taken on client profiles through your Axova account

4.3 Scope of Authorized Actions on Google Business Profile

All actions performed on connected Google Business Profiles through Axova — including publishing posts, managing reviews, responding to Q&A, updating business information, and publishing media — are performed within the scope of permissions you have specifically configured and authorized within the Axova platform. You are responsible for:

• Reviewing and deliberately configuring what actions Axova is permitted to perform on your behalf before activating any workflow
• Ensuring that all content published or managed through Axova accurately represents the business and complies with Google's Business Profile policies at all times
• Monitoring your configured workflows and activity logs on a regular basis
• Immediately disabling any workflow that may be operating in a manner inconsistent with applicable policies

4.4 Compliance with Google's Policies

By using Axova's Google Business Profile integration features, you agree to comply fully and at all times with:

• Google Business Profile Policies (business.google.com/policy)
• Google Terms of Service (policies.google.com/terms)
• Google API Services User Data Policy
• Google's review and content policies, including strict prohibitions on fake reviews, incentivized reviews, review gating, and review manipulation
• All additional or updated platform-specific policies issued by Google from time to time

Axova reserves the right to restrict, suspend, or permanently disable Google-related features in your account if we have reasonable grounds to believe your usage may violate Google's policies or these Terms, without prior notice and without liability.

5.1 You Are Responsible for All Published Content

You are solely and entirely responsible for all content you create, configure, approve, schedule, publish, or authorize through the Axova platform. This includes but is not limited to:

• Review responses published to Google Business Profiles
• Google Posts, business updates, photos, service information, and Q&A responses
• WhatsApp messages and automated follow-up sequences sent through configured Axova workflows
• Facebook and Instagram replies, comments, and messages
• Appointment confirmations, booking notifications, and follow-up communications
• Any other content that interacts with your customers or is published publicly on any connected platform

Axova provides tools, AI-assisted workflow features, and dashboards to help your team operate more efficiently. However, the decision to publish, approve, or transmit any content through these tools remains entirely with you as the account holder. Axova is not responsible for the accuracy, legality, or appropriateness of any content published by you through the platform.

5.2 Accuracy of Business Information

You are responsible for ensuring that all business information published or updated through the Axova platform — including business name, address, phone number, hours of operation, services, and categories — is accurate, current, and truthful. Publishing false, misleading, or inaccurate business information through Axova is a violation of these Terms and of applicable platform policies.

You agree that you will NOT use the Axova platform, its features, or any connected integrations to engage in any of the following prohibited activities:

6.1 Unauthorized Profile Access

• Connect, manage, or take any action on Google Business Profiles that you do not own or are not explicitly authorized to manage
• Access or attempt to access accounts, profiles, or data beyond the scope of your granted permissions
• Use another user's or business's credentials, access tokens, or authorization to perform actions on their behalf without documented written consent

6.2 Review and Content Manipulation

• Post, encourage, solicit, or facilitate fake, fraudulent, or incentivized reviews on any connected platform
• Engage in review gating (selectively directing only satisfied customers to leave reviews while discouraging negative feedback)
• Publish review responses, posts, or Q&A answers that are false, misleading, defamatory, harassing, or offensive
• Attempt to inflate, manipulate, or game engagement signals on Google Business Profiles or any other connected platform through inauthentic activity

6.3 Spam and Unauthorized Communications

• Send unsolicited bulk messages, spam, or commercial communications through any connected channel without proper recipient consent
• Use Axova's WhatsApp, SMS, or messaging tools to contact individuals who have not opted in to receive communications from your business
• Conduct mass broadcast campaigns that violate Meta's WhatsApp Business Policy or any applicable anti-spam regulations

6.4 Policy and Legal Violations

• Use the platform in any way that violates applicable Indian laws, regulations, or the laws of any jurisdiction applicable to your business operations
• Violate any third-party platform's terms of service, API usage policies, or developer policies in connection with your use of Axova
• Circumvent, bypass, or attempt to work around technical safeguards or policy restrictions imposed by Google, Meta, or any other integrated platform
• Use Axova to engage in any activity that constitutes unauthorized access to computer systems under the Information Technology Act, 2000 (India) or any other applicable legislation

6.5 Platform Abuse

• Reverse engineer, decompile, disassemble, or attempt to extract source code, algorithms, or proprietary methods from the Axova platform
• Sublicense, resell, transfer, or provide unauthorized access to Axova features or your account to any third party not covered by your current subscription plan
• Interfere with, disrupt, or attempt to gain unauthorized access to Axova's servers, databases, or infrastructure
• Use automated bots, scripts, or tools to access or extract data from Axova in any manner not authorized by these Terms

7.1 Account Registration

To use the Axova platform, you must register for an account by providing accurate, complete, and current information. You agree to keep your account information up to date at all times. Providing false or misleading information during registration is grounds for immediate account termination.

7.2 Account Security

You are fully responsible for maintaining the security and confidentiality of your Axova account credentials, including your password and any API keys or access tokens associated with your account. You agree to:

• Use a strong, unique password for your Axova account
• Not share your login credentials with unauthorized individuals
• Notify Axova immediately at info@axova.in if you suspect any unauthorized access to your account
• Take full responsibility for all actions taken through your account, whether or not you authorized them

Axova will never ask for your Google account password, Meta account password, or any third-party platform login credentials. We use OAuth 2.0 authorization flows exclusively for all third-party platform connections.

7.3 Multiple Users and Role-Based Access

If you grant access to your Axova account to additional team members, employees, or agency staff, you are fully responsible for their actions within the platform. You must ensure that all users with access to your account are aware of and comply with these Terms.